‘Bout Time Bears

One day after concluding their most disappointing season in recent memory, the Bears on Monday fired general manager Phil Emery and head coach Marc Trestman.

The Bears entered 2014 with Super Bowl aspirations, but finished in last place in the NFC North for the first time since 2007 with a 5-11 record. They lost eight of their last 10 games after a 3-3 start, ending the year with a five-game losing streak for the first time since 1989.

Bears general manager Phil Emery and coach Marc Trestman were relieved of their duties Monday.

Emery addressed the media for about 90 seconds late Monday morning at Halas Hall, publicly thanking Bears ownership, management, coaches, players and fans.

In comments directed to the McCaskey family and president/CEO Ted Phillips, Emery said: “Your support, your patience and your kindness have been incredible. No employee could ask for more.”

“This job was an opportunity of a lifetime,” Emery said. “My only regret is that we didn’t win enough games for that opportunity to continue. To borrow a lyric or a line from [singer/songwriter] Carrie Newcomer, ‘We stand breathless on the clean edge of change.’ So it’s time to change and move forward.”

The 2014 Bears returned all 11 starters from an offense that rewrote the team’s record book in 2013, but were plagued all season by mistakes and penalties. They failed to score 30 points in a game for the first time since 2004, mustering only 319 points after compiling 445 in 2013.

The Bears struggled on defense for the second straight year, allowing 442 points, the second most in franchise history behind the 478 they permitted in 2013. This season they became the first NFL team since the 1923 Rochester Jeffersons to give up at least 50 points in back-to-back games.

The Bears weren’t much better on special teams, repeatedly committing penalties and struggling to find a quality return specialist until late in the season.

Emery was hired as Bears general manager in 2012. A year later when he replaced Lovie Smith as coach with Trestman, Emery lauded him for his work as an assistant coach developing quarterbacks such as Steve Young, Rich Gannon and Jake Plummer.

The Bears hoped that Trestman would make the same impact on Jay Cutler, and while the two had success in their first season together, Trestman benched Cutler two weeks ago after conceding that he had failed to get the most out of the physically-gifted quarterback. This season Cutler passed for a career-high 28 touchdowns but led the NFL with 18 interceptions and 24 turnovers.

Taking over a team that went 10-6 in 2012, Trestman compiled a 13-19 record in two seasons, including 3-9 against the NFC North. After losing to the Packers 38-17 and 55-14 this season, the Bears have now dropped nine of their last 10 versus Green Bay. Their only win during that span came in 2013 when quarterback Aaron Rodgers exited in the first quarter with a broken collarbone.

“I want to thank Virginia, George and the McCaskey family, Phil Emery and Ted Phillips for giving me the opportunity to be the head coach of the Chicago Bears,” Trestman said in a statement. “I also want to thank all the coaches and players who gave us everything we asked over the past two years. I have tremendous respect for this organization. Chicago is a special city with great fans. I appreciate the warm support my family and I received.”

 

-Larry Mayer

Today, is now yesterday

Today was eventful, plentiful if not.

Lots of things moved around, lifted, then forgot.

Short term memories moved around like wandering children in the store,

moving and innovative thoughts, shined then ignored.

Consistently craving what might be next and trying to plan ahead

brings forth confusion contracting obstacles instead.

Joining forces with tolerance and jousting out uneventful, dreaded and even mind cramps that trouble fears.

Conveyed any doubt that the last seconds will still be here, and making the most of us fall for tedious and false careers.

So indeed, do we doubt ourselves to justify what we believe, just to work and do not face what we know  is

that each and every Today, is now yesterday.

 

– DJP

Why Diamonds? We’ve been duped.

Oh, that old saying that diamonds are a woman’s best friend and that diamonds are worth a bunch is a hunk of bullshit. They are a womans best friend because she is going to keep it if you guys break up before marriage or if you divorce. The reason being: Most of us do not know the truth. I knew and I didn’t even have to read an article. It just did not make sense. So I did my research and found that it is just a hunk of diamond that is already massed produced because there is so much of it in this world.

An article put it best and you can read it here on Huffington Post. They greatly describe how it has been driven into our modern society that we actually believe what is provided to us for centuries.

Do not believe Huffington Post, see this video here on YouTube by College Humor that addresses the same thing.

So woman, us men have found out the real truth in regards to that diamond that you want. No need to lie. We will still be dumb enough to drop dough on it to keep you happy.

But remember this. The more he spends on the ring the more likely you are to get a divorce. Read this here on Fox News.

So if you really love him and want to be with him, just remember, now he knows that the size of the ring should not matter if you want to be with him for ever.

The bigger the size you ask for, the more likely he is to believe you just want the diamond and not his love.

Faith

I took a leap of faith today, not knowing where I would land.

I searched for mostly every answer, only to be given hand.

Not a hand I wanted, because the the distrust I believe to be there.

Not because of who I know of this to be, but because my heart feels like it has disappeared.

My dreams do not make sense and it is evident that I what I need to do is put my heat

into hands of someone who knows how hard I fight.

I cry inside so that I can know the answer and not have to guess.

But he reached to me and said, “My Son, please do not stress. For I have a path for you that you not yet know, just follow all of the clues.  The ones that I have laid out for you and it tells you what to do.  For if you follow along this path, you will find yourself not alone, but you will find yourself in a place where you must find your own.”

I asked him, “How do I know, you gave me your hand in guidance so that I know where I must be.”  As he replied, ” Yes, I did, but it is up to you to have Faith In Me.”

 

-Mansapartment

Be Yourself

We wake up, we go to sleep, we move around to the sound of our feet

We defeat moves like a wind breeze with no rain to slow us down or even freeze

No A.C. or Zack no morse or re like backwards words that make us dream

As if we do not open our eyes to view life, like a sun that was just awoken up by the drums

Of our hearts..

Stretch then begin to write our days as we can even begin to break away from the

darkness or allow us to speak a good morning word to our neighbor

but we always ask for favors from the least liked person who happens to be our enemy because they

are closes to us and know all of our secrecies.

So like a state with different seasons who do we trust with our words or even stop us from breathing

No reason to try and make new friends or worlds with new creatures that remove us from our own features, believe me

Mr. Media taking us away from our figures to figure that most of us will sell our souls for more soles and dough that make our minds go cold.

So we develop an evil twin to make us seem normal but who wins; who collects our souls.

Surely not us, because we mostly look up to people who give us no purpose but purposely chose them because we believe what we mostly see.

What we need to do is be a ripple in water to be our own righteous self to create a symbolic reasoning that will help ourselves grow and create more wealth.

Just remember when it is gone, where have most of your friends gone, so from the beginning and from the time we woke up, and moved to the sound of our feet.

So ask yourself who should you be and the answer you shall arrive to is:

Just Be Me!

 

 

 

Note: read while listening to Ariana Grande’s new song: Best Mistake

The official fastest sedan in the world

This boys and girls is officially the world’s most powerful sedan—the all-new 2015 Dodge Charger SRT Hellcat, which made its debut today at the 2014 Woodward Dream Cruise muscle car fest in Detroit. Yes, this Charger is packing the supercharged 6.2-liter V-8 from the 2015 Dodge Challenger Hellcat, and incredibly the engine’s peak output has been maintained at 707 horsepower and 650 pound-feet of torque. By comparison, the next most powerful sedan available today is the V-12-powered Mercedes-Benz S65 AMG, and it produces ‘only’ 621 hp.

All that power also makes the Charger SRT Hellcat the fastest sedan in the world. Dodge quotes a quarter mile time of 11.0 seconds flat with the standard Pirelli P Zero tires, and a top speed of 204 mph. The 0-60 mph time will be in the “mid threes”. Of course, you need to use the secondary ‘red’ key to unleash the full power. Using the regular key leaves the engine producing a tamer 500 horses, and will likely save you from a boatload of fines.

It’s been no secret that Dodge was planning to pack its Charger with the Hellcat. In fact, it was during the Fiat Chrysler Automobiles five-year strategy announcement back in May where we first learned that a new Charger SRT will be launched for the 2015 model year, complete with a supercharged engine. And then just a couple of weeks ago we learned of the power ratings via a leaked SAE filing.

In the 2015 Charger SRT Hellcat, Dodge has only added an eight-speed automatic transmission, and drive only goes to the rear wheels. The Challenger SRT Hellcat offers a six-speed manual borrowed from the Viper supercar.

With Dodge only charging $60k for the 2015 Challenger SRT Hellcat, we expect this new Charger SRT Hellcat to be just as big a bargain. Unfortunately, supplies are expected to be tight, so if you’re interested in one you had better call your local Dodge dealer real fast. The order books officially open in the next couple of months and deliveries are scheduled to start in the first quarter of next year.

Robin Williams

Your beauty, vision, charm and wisdom took the world by storm.

You demanded laughter as the day went along.

You joked and walked a thin line with your character and mentality,

But over all you were you, and you did that with grace and with class you see.

You catapulted the comedy atmosphere at such graceful speed and make young, up and coming

Comedians, try to mimic one of the greatest we’ve seen.

Saturday Night Live, Mork and Mindy and even Ms. Doubtfire, had us all in tears as we laughed for hours.

So as the days go on you will live long in our hearts but you will not be forgotten because you will always be apart of All Of Us.

You will be missed Robin Williams.

Empty

No second chance can be taken for granted because you messed up on the first.

No beginning can end if you‘ve never tried or even rehearsed.

To be forgotten is simple with no friends who seem to care.

No attention is needed when you seem to have no one there.

Tantrums lay awake for people who do not want to hear or see,

Because sometimes being alone, with yourself is just purely,

Empty….

 

  • Anonymous

LeBron gets what he wants

When the Cleveland Cavaliers tipped off their final game of the 2013-14 NBA season, their starting forwards were Tristan Thompson and Alonzo Gee. This might not be a popular opinion, but I think they’ve upgraded a bit.

The last remaining major domino of the NBA offseason is poised to fall, as Yahoo Sports NBA columnist Adrian Wojnarowski reported Thursday that the Cavs and Minnesota Timberwolves have agreed to terms on a deal that will send All-NBA Second Team power forward Kevin Love to Cleveland in exchange for 2013 No. 1 overall pick Anthony Bennett, 2014 No. 1 overall pick Andrew Wiggins and a protected 2015 first-round pick. (The deal can’t be formally finalized until Aug. 23 because league rules prohibit the trading of draft picks until 30 days after they sign their deals, so the standard caveat applies — things aren’t done until they’re done.)

The nature of the protection remains unclear, but let’s go out on a limb and say that it’s pretty unlikely Cleveland’s pick will fall at No. 1 again next summer. For bookkeeping purposes: the Cavs had already traded pick-swap rights on their ’15 first-rounder to the Chicago Bulls in the January deal that sent Luol Deng to Cleveland, but Chicago only had the right to switch if the Cavs’ pick falls in the lottery; this, again, seems unlikely.

Love will pair with fellow offseason acquisition LeBron James and All-Star point guard Kyrie Irving to give the Cavaliers arguably the most talented troika in the NBA, a three-man power trip capable of unleashing offensive onslaughts against even the most tenacious defenses. He will also join shooting guard Dion Waiters, who is already wondering why these bums won’t just get out of the way and let him cook. (For what it’s worth, Dion seems ready to supplement, while also wanting to make sure that we knew he knew LeBron might be coming before even Dwyane Wade did.)

A Cavaliers offense that ranked 23rd among 30 NBA teams in points scored per possession already figured to dramatically improve based solely on the addition of James, a force of nature who has finished no lower than fourth in scoring in any of the last 10 seasons and who created more points per game via assist than any other non-point guard in the NBA last season, according to NBA.com’s SportVU optical tracking data. Adding Love — a high-volume long-distance missile launcher (only James Harden, Damian Lillard, Stephen Curry and Klay Thompson took more 3-pointers per 36 minutes of floor time than Love’s 6.6 last season) who connects at an elite rate for a big man (among rotation players standing 6-foot-10 or taller, only Matt Bonner, Jonas Jerebko, Spencer Hawes and Dirk Nowitzki hit 3s at a higher clip than Love’s 37.6 percent) and has developed into a fine secondary facilitator in his own right (the only bigs to assist on a higher share of their opponents’ baskets than Love last year were Joakim Noah and Josh McRoberts) — will only enhance the amount of space that James and Irving have to work with on the ball, and will give opposing defenses migraines as they try to prevent getting carved up in the half-court. (To say nothing of how lethal they could be in transition, with Love clearing the glass and lobbing outlets to LeBron.)

.Kyrie Irving will have plenty of weapons surrounding him. (AP/Mark Duncan)

Kyrie Irving will have plenty of weapons surrounding him. (AP/Mark Duncan)

Love is an A+ option as a pick-and-pop partner for either James or Irving who should also serve as a compelling gravitational spot-up force that keeps weak-side defenders from sagging too deep toward play-side action. He can work out of the post, from the elbows or beyond the arc, and with the exception of his injury-riddled 2012-13 season, he has been a steadily improving, advancing offensive force ever since he came out of UCLA, and has developed into a no-kidding near-MVP-caliber player on that end of the floor.

Despite a decided lack of supplemental long-range shooting on Minnesota’s roster last season, the Wolves scored like the NBA’s fifth-best offense with Love on the floor last season and like the league’s second-worst when he hit the bench, according to NBA.com’s stat tool. Now he’ll be working with James (who’s become a 38.5 percent 3-point shooter over the past three seasons), Irving (37.8 percent from deep for his career), Waiters (41.6 percent on catch-and-shoot 3s last year) and the recently acquired duo of Mike Miller and James Jones, a pair of reliable marksmen with whom James flourished in Miami. (And maybe, just for fun, the greatest 3-point shooter of all time.) With Princeton-produced read-and-react disciple David Blatt adding a level of Xs-and-Os inspiration that the likes of Mike Brown and Byron Scott never mustered in James’ and Irving’s previous days in wine and gold, Cleveland should — provided the big pieces stay healthy — spend most of next season at or near the top of the NBA’s offensive efficiency charts.

The issue, of course, comes on the other end of the floor, where Cleveland ranked 17th in points allowed per possession under Brown last season, and where James’ new running buddies have an awful lot to prove.

Irving has been a turnstile since coming out of Duke, and for all his wizardry with the ball in his hands, he’s a clear downgrade from the likes of Mario Chalmers and Norris Cole as a defender at the point of attack. I don’t think Love’s as bad defensively as his reputation indicates — Minnesota tied for 14th in defensive efficiency, roughly middle-of-the-pack, with Love playing nearly 2,800 minutes and rarely playing alongside a lockdown wing or rim protector (save for the late-season surge of rookie Gorgui Dieng) — but he’s indisputably much more likely to seek defensive rebounding position than to get into actual help-defensive position, and he’s also nowhere near the stratosphere of Bosh, one of the game’s most versatile interior defenders and the fulcrum around which Miami’s defense revolved for the past four years.

A rededicated (and evidently slimmed down) James should help on the wing and nudge the Cavs up to middle-of-the-pack defensively, but Cleveland still looks to be without the sort of pieces that can transform a subpar defense into an elite one. Getting a full healthy season from veteran center Anderson Varejao would help, but so would a rule change allowing Dan Gilbert to have a 700-foot ice wall installed at free-throw line extended every time the opposition gets the ball; I don’t expect either to happen.

The Cavs might feel that backup Brendan Haywood “may have a little something left in the tank,” but his fuel gauge appeared to be approaching E for the Charlotte Bobcats two years ago, and as he nears age 35 after missing the entire 2013-14 season with a stress fracture in his left foot, it’s much more likely that the former North Carolina product finds utility as an expiring contract/trade chip than as a regular on-court performer.

.Can Anderson Varejao (left) and Tristan Thompson protect the rim? (AP/Matt Slocum)

Can Anderson Varejao (left) and Tristan Thompson protect the rim? (AP/Matt Slocum)

The only other in-house big, the aforementioned Thompson — who’s likely to stick around, albeit in a reduced role, thanks to sharing an agent with LeBron — is far from a rim protector. He blocked just 1.1 percent of opponents’ field goal attempts during his time on the floor (half the share from the year before, and one-third of the amount from his rookie season) opponents shooting 59.1 percent on attempts at the rim with him in the neighborhood. Cleveland’s defense has also been worse with Thompson playing than with him sitting in each of his three pro seasons, with a glaring difference — top-five defensive efficiency when he sat, bottom-five when he played — last season. And when you look at the other wings presently available on the Cavs’ roster — the aged Miller and Jones, better-than-you-realize Australian guard Matthew Dellavedova, 2014 second-rounder Joe Harris — it’s clear that Cleveland needs more defensive help.

It could be on the way, of course. Free-agent forward Shawn Marion is reportedly leaning toward joining up for the veteran’s minimum, and general manager David Griffin could look to land a short-money shot-blocker off the scrap heap — Ekpe Udoh, perhaps, or Bernard James, or Jermaine O’Neal. Emeka Okafor would be ideal if healthy, but how healthy he is remains unclear. Greg Oden didn’t set the world on fire alongside James in Miami last season, and he’s got other problems to deal with at the moment. Andrew Bynum … I’m going to guess that’s a no.

(More bookkeeping, via Larry Coon’s indispensable Salary Cap FAQ: No extra players or salary-matching fodder need to be included in a Love-for-Wiggins and Bennett deal because neither team will wind up in the luxury tax upon the completion of the trade and because neither team is accepting more than $5 million in salary above what they’re sending out; Bennett and Wiggins will make a combined $11,074,560 in 2014-15, while Love’s deal pays $15,719,063.)

What Griffin does to bolster the defense will go a long way toward determining just how serious a contender the Cavaliers are next spring, but adding Love ensures Cleveland entering the season as, at worst, joint favorites to come out of the East alongside the Central Division rival Chicago Bulls. (Joakim Noah was already excited about trying to kick Cleveland’s ass; I’m betting this will make his bun even tighter.) This isn’t James, Bosh and Wade coming together in Miami in 2010 — those were three top-10-caliber players who could impact games on both ends of the floor — but it is LeBron taking up with two All-Stars under the age of 26 who seem capable of setting the world on fire on offense. It’s something. Damn, is it something.

From Minnesota’s perspective, while it’s never a good thing to lose one of the 10 or so best players in the NBA, the Wolves did pick up what appears to be a pretty strong overall haul for a one-foot-out-the-door superstar, at least relative to what similar situations have produced in the recent past. (With the caveat, of course, that we have no idea what this return will actually look like until a few years down the line.)

It sure didn’t seem like this was the way it was going to play out when Flip Saunders entered the summer seemingly intent on slow-playing things. But by reportedly playing hardball with the Golden State Warriors over the inclusion of Klay Thompson in a Love deal, he found a bigger, better deal — one that returns at least two future pieces on rookie deals and a first-round pick, rather than one future piece to whom he’d have to give a max contract next summer, lest he come away with nothing but cap space. Short of convincing Love to come back and re-up in Minnesota, this seems to have turned out about as well for Saunders as it could have. As for the Klay-clutching Warriors … well, here’s hoping Thompson turns into a bona fide superstar this season after his turn with Team USA in the FIBA World Cup. (The Warriors brass says, from their perspective, nothing has changed. Yeah. No kidding.)

Wiggins’ post-draft, pre-debut awkward stage has come to an end after weeks of being treated like a consolation prize, but he now faces the even more daunting task of assuming the mantle of savior, the superstar-in-the-making who will replace the superstar-already-made. Handling all that pressure and justifying all that hype will take time and lots and lots (and lots and lots) of work, but the hoped-for outcome here is that this process — this dehumanizing, “welcome to the big leagues, rook” process — puts the Kansas product in the frame of mind where he’s looking not to get in where he fits in, but to stand out and prove he’s capable of stepping into that number one spot.

.Andrew Wiggins now knows where his career will begin. (AP/John Locher)

Andrew Wiggins now knows where his career will begin. (AP/John Locher)

When LeBron announced he was coming home, Wiggins’ job looked like it was going to be to take tough perimeter defensive assignments every night, run hard and get out of the way offensively. Now, it looks like his job is going to be to take tough perimeter defensive assignments every night, run hard and kill everything. It ought to be fun watching the 19-year-old show up for work. In fact, it ought to be fun watching everybody on the Wolves show up for work — Ricky Rubio running breaks with Wiggins and noted astronaut/fellow rookie Zach LaVine on the wings? Yes, please.

Just what the Wolves have in Bennett remains unclear. After a disastrous rookie season, 2013’s top pick turned heads at Las Vegas Summer League with a slimmed-down fatigue and an appetite for rebounds after undergoing offseason surgery to address his problems with sleep apnea. He’s still quite a ways away from fulfilling the inside-out scoring promise he showed at UNLV, but the combination of physical improvements and a change of scenery could do wonders for the still-just-21-year-old. Whether that new scenery winds up being the Twin Cities remains to be seen, too; while Woj reports that there’s no third team involved in this Love deal, there have been rumblings that the Philadelphia 76ers have interest in Bennett, perhaps in exchange for veteran Thaddeus Young, although the chances of that seem slim at the moment.

The 2015 first-rounder — which Woj reports is likely to be the top-10-protected pick that the Heat sent the Cavs in the 2010 LeBron sign-and-trade — helps, too. Losing Love also “helps” the Wolves’ chances of keeping their own 2015 first-rounder, which they owe the Phoenix Suns as part of a 2012 three-way deal … so long as it doesn’t land in the top 12 of the draft this year or next. (If Minny hasn’t sent Phoenix a first by 2016, they’ll owe the Suns two second-rounders.) A youth-heavy, star-light Timberwolves squad seems like a safe bet to land in the lottery next season (at least), especially in the crowded West.

That’s worth emphasizing. Despite Saunders’ previous apparent belief that Minnesota could swap Love and stay in the hunt for their first playoff berth since 2004, the Wolves are likely to be bad next year, and probably for a couple of years, as the likes of Wiggins, LaVine and Bennett learn how to play at the NBA level, as Saunders the coach continues the process of trying to figure out what he has in Dieng and 2013 first-rounder Shabazz Muhammad, and as Saunders the president of basketball operations determines whether to keep around eight-figure bruiser Nikola Pekovic and how much Rubio’s worth as his extension looms. The West seems too good, and the Wolves too young, for Minnesota to rebound very quickly. But their chances of rebounding at all improved significantly because Saunders waited to pull the trigger … and, to be frank, because the best player in the world reached out and made contact.

.LeBron James has the world in his hands. (REUTERS/Alex Lee)

LeBron James has the world in his hands. (REUTERS/Alex Lee)

That, to me, is one of the most fascinating parts of this. While Woj reports that there’s a “firm agreement Love will opt out of his contract in 2015 and re-sign with the Cavaliers” on a full-fledged five-year maximum contract, James himself took only a two-year deal with an opt-out after his first season. This may be due mostly to the likelihood of landing a significantly more lucrative max deal after the league’s new TV contract gets finalized in a couple of years, which I discussed a bit here. Whatever its intent, though, it’s also a hell of a means of control; what stronger motivator could there be for a front office to make win-now moves than the specter of LeBron deciding to leave again?

LeBron writes in Sports Illustrated that he sees himself as a mentor now, but that doesn’t mean he wants to be part of a youth movement; he’s 11 years into his career, he’s got a shade under 40,000 combined regular-season and postseason minutes on his wheels, and he wants to do his mentoring while playing in postseason series between late May and mid-June. LeBron wanted to play offense like the team to which he lost in the NBA Finals; he gets a head coach who has had success all over Europe with an offense that bears some similarities to the San Antonio Spurs‘ system. LeBron wanted a younger supporting cast capable of having something left in the tank come the end of the season; he gets Love, Irving, Waiters and Thompson. LeBron wants Miller and Jones to be in Cleveland; they’re in Cleveland. LeBron wants Love to be in Cleveland; he’s in Cleveland.

The story of the NBA summer of 2014 thus far is that LeBron James gets what he wants. Whether what he’s gotten during the offseason is enough to once again hoist the O’Brien, though, is another story altogether.

Much needed feature added to Gmail

Gmail is 10 years old this year and with over 425 million active users it is the world’s most popular email provider. But it is far from perfect. Everyone has a feature Gmail they would like to incorporate. In fact Gmail even has a Feature Suggestions Page so you can push for the one that matters most to you. The system seems to work too as one of the most requested features has finally made it into Gmail itself.

In a short blog post Google GOOGL -0.45% has announced unsubscribing from unwanted emails is about to get much easier :

“Now when a sender includes an “Unsubscribe” link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address,” the post reads. “If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free.

Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”

UnsubscribeLink

Google is right. Unsubscribe links are often hidden away in emails and this often means we get used to continually deleting unwanted emails rather than getting to the root of the problem. And the longer we have a particular email address the more junk we acquire.

Predictably response to the announcement has been largely positive judging by the numerous positive replies on the post and over 1600 +1s. That said there potential are security questions. As commentor Martyn Drake points out:

“What’s to stop somebody crafting a malicious unsubscribe URL?  Depending on how the mechanism works, if Gmail is merely extracting the URL from any email, surely it must be possible to get trusting people to hit the Google supplied Unsubscribe which redirects them somewhere where it shouldn’t?”

Google has yet to provide an answer. It is also keeping quiet about whether the feature will be carried over to the Gmail app on iOS and Android.

It is worth pointing out that, while Gmail has been first to many email innovations, it is playing catch up here. Rivals like Outlook have had this feature for a while and some third party services still offer a more comprehensive service. Most notable is Unroll.me which will scan and list all your subscription emails and let you unsubscribe from them all with a single click or tick them off one by one. When I tried the service I’d somehow accumulated more than 300 subscriptions.

Then again features which work inside Gmail are the most handy and Google has taken a step forward here. Hopefully more will come with the Material Design overhaul that Google is planning to coincide with the launch of Android L in the next few months.